1. Ad Credits: Your total budget
First, decide how much you want to spend in total.
You buy Ad Credits to run Local Ads. You can’t launch campaigns without them.
Common options:
200 €
400 €
600 €
Think of Ad Credits as your “wallet” for ads. Your daily budget (next step) will use money from this wallet until it’s empty.
2. Set your daily budget
Next, choose how much you want to spend per day.
We recommend at least 20 € per day so the campaign has enough power to get results.
You can start lower if needed and increase later.
A simple way to see how long your credits last:
Days ≈ Ad Credits ÷ Daily budget
Examples:
Ad Credits | Daily budget | Lasts about |
200 € | 20 €/day | 10 days |
400 € | 20 €/day | 20 days |
600 € | 20 €/day | 30 days |
If you increase your daily budget, the campaign is stronger but runs for fewer days.
If you lower it, the campaign runs longer but is less aggressive.
3. Set your max bid (per click)
Then, choose how much you’re willing to pay for one click.
This is called your “max bid”.
Our recommendation: 2–4 € per click
This keeps you competitive in Google Ads without overpaying. We will monitor the results and adjust when needed.
Think of it like this:
Ad Credits = how much you invest overall.
Daily budget = how fast you spend that investment.
Max bid = roughly how much you pay when someone clicks your ad.
4. Simple setup flow in Mobal
Purchase Ad Credits (for example 200/400/600 €).
Set your daily budget (recommended 20 €/day or more).
Click Next to go to ad group creation.
Set your max bid (2–4 €/click).
Review and launch your campaign.
You can change your daily budget or pause the campaign any time if you want it to last longer or be more aggressive.
Reach out to us via in-app chat or email [email protected] — we’ll guide you through it!