When you set up a Local Ads campaign, you choose three amounts: your Ad Credits, your daily budget and your cost per click. This guide explains how they work together, so you know how long your budget will last and what to choose.
1. Ad Credits: Your Total Budget
First, decide how much you want to spend in total.
You buy Ad Credits to run Local Ads. You can't launch campaigns without them.
Common options:
200 €
400 €
600 €
Think of Ad Credits as your "wallet" for ads. Your daily budget (next step) uses money from this wallet until it's empty.
2. Set Your Daily Budget
Next, choose how much you want to spend per day.
We recommend at least 20 € per day so the campaign has enough power to get results.
You can start lower if needed and increase later.
A simple way to see how long your credits last: Days ≈ Ad Credits ÷ Daily budget.
Examples at 20 € per day:
200 € lasts about 10 days
400 € lasts about 20 days
600 € lasts about 30 days
If you increase your daily budget, the campaign is stronger but runs for fewer days. If you lower it, the campaign runs longer but is less aggressive.
3. Set Your Cost per Click
Then, choose how much you're willing to pay for one click.
In Mobal this is the Cost per click field, which you fill in when you create an ad group.
Our recommendation: 2–4 € per click
This keeps you competitive in Google Ads without overpaying.
Think of it like this:
Ad Credits = how much you invest overall.
Daily budget = how fast you spend that investment.
Cost per click = roughly how much you pay when someone clicks your ad.
4. Simple Setup Flow in Mobal
Purchase Ad Credits (for example 200, 400 or 600 €).
Set your daily budget (recommended 20 € per day or more).
Click Next to go to ad group creation.
Set your Cost per click (2–4 € per click).
Review and launch your campaign.
You can change your daily budget or pause the campaign any time if you want it to last longer or be more aggressive.
Related Articles
Still need help? Contact our support team or browse related Help Center articles.