This guide walks you through creating an ad account and launching your first Google Ads campaign in Mobal. You need an ad account before you can create a campaign, so start with the first section.
Create an Ad Account
Before you can run ads, you need to set up an ad account with your billing details and payment method.
Go to Ads in the left menu, open the Ad accounts tab and click Create Ad Account.
Step 1: Tax Information
Enter your tax details so we can generate proper invoices for your ad spend.
Select your Tax ID type from the dropdown (e.g. EU VAT, Australia ABN, US EIN or UK VAT).
Enter your Tax ID value in the field below.
Click Next to continue.
Your tax ID is validated against country-specific formats. Make sure you enter it in the correct format for your region.
Step 2: Account Details and Payment
Fill in your company information and add a payment method.
Enter your Ad Account name. Use your business name so it's easy to identify later (e.g. "Burgerman's Company").
Select a Currency: EUR (Euro) or SEK (Swedish Krona). This cannot be changed after the account is created.
Select a Timezone: Europe/Helsinki or Europe/Stockholm. This determines how your campaign schedules and reporting are aligned.
Under Payment method, enter your card details via the secure Stripe payment form.
Click Next to create your ad account.
Step 3: Purchase Credits (Optional)
Once your account is created, you can purchase ad credits right away or skip this step and add credits later.
Credit packages: EUR €200, €400 or €600, or SEK 2,000 kr, 4,000 kr or 6,000 kr.
Each package shows the credit amount and the applicable service fee percentage.
Select a package and click Pay, or click Next to skip and add credits later from the ad account management page.
Your ad account is now ready. You can find it under Ads > Ad accounts.
Create a Campaign
With your ad account set up, you can create a campaign to start driving traffic to your business.
Go to Ads in the left menu, open the Campaigns tab and click New Campaign (or Create Campaign if you don't have any campaigns yet).
This is what the first step looks like:
Step 1: Campaign Details
Configure the core settings for your campaign.
1. Choose ad account & profiles
Campaign name: give your campaign a descriptive name (e.g. "Burger Campaign").
Ad account: select which ad account to use. Each option shows the account name, currency and timezone.
Business profile: select one or more business profiles to promote. These are the locations your ads will target.
If you haven't connected Google Ads to your business profiles yet, click Connect Google Ads to authorize the connection first.
2. Enter audience details
Radius: use the slider to set the targeting radius around your business locations, from 1 to 50 km (default 5 km). The map preview updates as you adjust it.
3. Choose a budget for your Ads
Daily budget: the maximum amount you want to spend per day. Minimum 10 credits (default 20).
Total budget for the entire campaign: the overall spending cap. Minimum 50 credits (default 200).
Both values are shown in the currency of your selected ad account.
4. Schedule your campaign
Campaign start date: optional. Must be today or a future date.
Campaign end date: optional. If left empty, the campaign runs until the total budget is spent.
5. Show ads only when business is open
Toggle Show ads only when business is open to show ads only during your business hours. This is enabled by default.
Click Next to proceed to ad group creation.
Step 2: Create Ad Group
An ad group contains the actual ad content: headlines, descriptions, keywords and extensions. You need at least one ad group per campaign.
Create your ad group
Ad Group Name: a name to help you organize this group of ads (e.g. "Ad Group 1").
Language: the language for your ad content, also used for the AI-generated content.
What are you promoting?: describe your offer in plain language (e.g. "New Year promotion, 20% off first month"). Maximum 255 characters.
Cost per click: the maximum amount you're willing to pay for a single click. Minimum 1 credit.
Landing page: the URL(s) where people land after clicking your ad.
Review AI-generated content
Once you select a language, ad content is generated for you. Review and edit:
Headlines: up to 15, each a maximum of 30 characters.
Descriptions: up to 4.
Keywords: up to 30, each with a match type (Broad, Phrase or Exact).
Sitelinks: extra links below your ad to specific pages on your website.
Callouts: up to 10 short phrases (25 characters each), e.g. "Free shipping".
You can edit or remove any AI-generated content before launching. It's a starting point, so adjust it to match your brand.
Add more ad groups
Click Add Ad Group to create more ad groups in the same campaign, for example with different keywords or headlines. Click Next when you're done.
Step 3: Preview & Launch
Review everything before going live. The summary shows your campaign name, ad account, business profile(s), campaign duration and budget. Below it you'll see a preview of how your ads will appear in search results.
When everything looks good, click Finish. You'll see the message "We're launching your campaign now. Stay tuned."
Your campaign will appear under Ads > Campaigns, where you can monitor its status and performance.
Not Enough Credits?
If your ad account doesn't have enough credits to cover the total campaign budget, you'll see: "Your ad account does not have enough credits. Top up your account to launch campaign."
Click Top Up to add credits directly from this page. Once the payment is complete, you can continue with the launch.
What's Next?
Monitor performance: check impressions, clicks, spend and average CPC on the campaign page.
Adjust budgets: increase your daily or total budget from the campaign management page.
Add more ad groups: test different messaging.
Set up Auto Top-Up: top up credits automatically so your campaigns never pause due to insufficient funds.
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