This guide walks you through creating an ad account and launching your first Google Ads campaign in Mobal.
Part 1: Create an Ad Account
Before you can run ads, you need to set up an ad account with your billing details and payment method.
Navigate to Google Ads → Ad accounts and click Create Ad Account.
Step 1 — Tax Information
Enter your tax details so we can generate proper invoices for your ad spend.
Select your Tax ID type from the dropdown (e.g., EU VAT, Australia ABN, US EIN, or UK VAT).
Enter your Tax ID value in the field below.
Click Next to continue.
Your tax ID is validated against country-specific formats. Make sure you enter it in the correct format for your region.
Step 2 — Account Details and Payment
Fill in your company information and add a payment method.
Enter your Ad Account name — use your business name so it's easy to identify later (e.g., "Burgerman's Company").
Select a Currency — choose between EUR (Euro) or SEK (Swedish Krona). This cannot be changed after the account is created.
Select a Timezone — choose Europe/Helsinki or Europe/Stockholm. This determines how your campaign schedules and reporting are aligned.
Under Payment method, enter your card details via the secure Stripe payment form.
Click Next to create your ad account.
Step 3 — Purchase Credits (Optional)
Once your account is created, you can purchase ad credits right away or skip this step and add credits later.
You'll see the available credit packages for your currency:
EUR: €200, €400, or €600
SEK: 2,000 kr, 4,000 kr, or 6,000 kr
Each package shows the credit amount and the applicable service fee percentage.
Select a package and click Pay to complete the purchase — or click Next to skip and add credits later from the ad account management page.
Your ad account is now ready. You can find it under Google Ads → Ad accounts.
Part 2: Create a Campaign
With your ad account set up, you can create a campaign to start driving traffic to your business.
Navigate to Google Ads → Campaigns and click Create Campaign.
Step 1 — Campaign Details
Configure the core settings for your campaign.
1. Choose ad account and profiles
Campaign name — give your campaign a descriptive name (e.g., "Burger Campaign").
Ad account — select which ad account to use from the dropdown. Each option shows the account name, currency, and timezone.
Business profile — select one or more business profiles to promote. These are the locations your ads will target.
If you haven't connected Google Ads to your business profiles yet, click Connect Google Ads to authorize the connection first.
2. Enter audience details
Radius — use the slider to set the geographic targeting radius around your business locations. Range: 1–50 km (default: 5 km). The map preview updates as you adjust the radius.
3. Choose a budget for your ads
Daily budget — the maximum amount you want to spend per day. Minimum: 10 credits (default: 20).
Total budget for the entire campaign — the overall spending cap. Minimum: 50 credits (default: 200).
Both values are shown in the currency of your selected ad account.
4. Schedule your campaign
Campaign start date — optionally set when the campaign should begin. Must be today or a future date.
Campaign end date — optionally set when the campaign should stop. If left empty, the campaign runs until the total budget is spent.
5. Show ads only when business is open
Toggle Show ads only when business is open to control whether ads appear only during your business hours. This is enabled by default.
Click Next to proceed to ad group creation.
Step 2 — Ad Groups
An ad group contains the actual ad content — headlines, descriptions, keywords, and extensions. You need at least one ad group per campaign.
Create your ad group
Ad Group Name — enter a name to help you organize and identify this group of ads (e.g., "Ad Group 1").
Language — select the language for your ad content. This determines the language used for AI-generated content.
What are you promoting? — describe your offer or promotion in plain language (e.g., "New Year promotion for gym memberships, 20% off first month"). Maximum 255 characters. This helps the AI generate more relevant ad content.
Cost per click — set the maximum amount you're willing to pay for a single click on your ad. Minimum: 1 credit.
Landing page — add the URL(s) where people will land after clicking your ad.
Review AI-generated content
Once you select a language (and optionally provide campaign context), the system generates ad content for you. Review and edit the following:
Headlines — up to 15 headlines, each a maximum of 30 characters. These are the clickable titles that appear in your ad. Edit, remove, or add new ones as needed.
Descriptions — up to 4 descriptions that provide more detail about your business or offer.
Keywords — up to 30 keywords that determine when your ads appear in search results. Each keyword has a match type (Broad, Phrase, or Exact).
Sitelinks — additional links that appear below your ad, directing users to specific pages on your website. Each sitelink has a text label, URL, and optional descriptions.
Callouts — up to 10 short phrases (25 characters each) that highlight key selling points (e.g., "Free shipping", "24/7 support").
You can edit or remove any AI-generated content before launching. The generated content is a starting point — customize it to match your brand voice.
Add more ad groups
Click Add Ad Group to create additional ad groups within the same campaign. Each ad group can target different keywords, use different headlines, or promote different aspects of your business.
Click Next when you're done.
Step 3 — Preview and Launch
Review everything before going live.
Campaign summary
The summary card shows all your campaign settings at a glance:
Campaign Name
Ad account
Business profile(s)
Campaign duration — either the date range you set, or "Until budget is spent" if no end date was specified
Budget — daily and total budget amounts
Ad preview
Below the summary, you'll see a preview of how your ads will appear in search results, including:
Headlines
Descriptions
Landing page URLs
Sitelinks and callouts
Insufficient credits?
If your ad account doesn't have enough credits to cover the total campaign budget, you'll see a notification:
"Your ad account does not have enough credits. Top up your account to launch campaign."
Click Top Up to add credits directly from this page. You'll see your current credit balance and can select from the available credit packages. Once the payment is complete, you can proceed with the launch.
Launch your campaign
When everything looks good, click Finish to launch your campaign. You'll see a confirmation message: "We're launching your campaign now. Stay tuned."
Your campaign will appear under Google Ads → Campaigns where you can monitor its status, performance, and make adjustments.
What's Next?
Monitor performance — check impressions, clicks, spend, and average CPC on the campaign page.
Adjust budgets — increase your daily or total budget from the campaign management page.
Add more ad groups — create additional ad groups to test different messaging.
Set up Auto Top-Up — configure automatic credit top-ups so your campaigns never pause due to insufficient funds.