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How to Add a Location to Foursquare
How to Add a Location to Foursquare

Keeping your business information accurate across all platforms is essential for local search visibility. If you need to add a new location to Foursquare, follow these steps to ensure accuracy and consistency.

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Written by Mobal Support
Updated over 3 weeks ago


Adding Your Foursquare Location on Mobal

Once your location is added to Foursquare, follow these steps to connect it with Mobal:

  1. Go to the Connections page in your Mobal dashboard.

  2. Scroll down to Foursquare and click Connect

  3. You will be redirected to Foursquare and prompted to log in to your account.

  4. After logging in, grant the necessary permissions to link your Foursquare location with Mobal.


Adding a New Location to Foursquare

Ensure Accuracy

When adding a new place, make sure all details are correct. Proper spelling, capitalization, and formatting matter. Follow local postal guidelines to ensure your address is correctly formatted.

Avoid Redundancy

Minimize unnecessary information to keep listings clear and concise.

  • Okay: "Starbucks"

  • Not Okay: "Starbucks - Springfield" (City information is already listed)

  • Okay: "Main St (at 2nd St)"

  • Not Okay: "Main St (Main St and 2nd St)" (Redundant information)

Address & Abbreviations

Use clear and readable address formats.

  • Okay: "Highway 54" or "Route 31"

  • Not Okay: "Hwy 54" or "Rte 31"

  • Exception: Do not abbreviate the beginning of a street address.

Cross Streets

Use standard abbreviations for intersections.

  • Example: "at Main St" (for corner locations), "btwn 2nd & 3rd Ave" (for locations between streets)

Selecting the Right Category

Choose the most accurate category for your business. The primary category determines the place icon in Foursquare.

Avoid Duplicates

Before adding a new location, search Foursquare to confirm that the place doesn’t already exist. Duplicate listings can confuse customers and affect visibility.


How to Create a New Place on Foursquare

  • Sign in and visit Foursquare’s Add a New Place page.

  • Enter the venue name, category, and full address.

  • Drop a pin on the map and select "Add."

🚨 Important: If you manage the venue, submit a Claim Request to gain control over the listing.


Special Cases: Moving or Mobile Businesses

Businesses like food trucks, boats, and mobile vendors are allowed on Foursquare. Since every listing requires a fixed pin location, use the address where your business is most frequently located (e.g., your main starting point or busiest hours’ location).

Best Practices for Moving Businesses

  • Use a primary location: Choose the place where your business spends the most time.

  • Encourage check-ins: Train employees to mention Foursquare and request check-ins.

  • Use signage: Display Foursquare window clings to increase visibility.

By following these steps, you ensure that your business appears accurately on Foursquare, helping customers find you easily and improving your local search presence with Mobal.

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