With Mobal’s Profile Actions, you can easily add calls-to-action like “Order Online,” “Book a Table,” or “View Menu” directly to your Google and Apple listings — helping customers take action without visiting your website first.
💡 What Are Profile Actions?
Profile Actions are clickable links or buttons on your public business listings that prompt customers to take immediate action, such as:
Action Type | Example Use Case |
📅 Book a Table | Link to your reservation page |
🛒 Order Online | Direct to your delivery provider |
📖 View Menu | Show your food or service menu |
📞 Call Now | Launch a call to your business |
🧭 Get Directions | Open directions in Maps |
Mobal allows you to manage all your CTAs in one place — including bulk editing across locations.
🌍 Google Business Profile CTAs
Google supports the following profile actions:
Order
Book
Menu
Call
These CTAs appear as buttons on your Google Search and Maps listings.
Mobal automatically pushes your action URLs to the appropriate fields in your Google Business Profile.
🍏 Apple Maps Custom Action Links
Mobal also supports Apple Business Connect features, including:
Custom Action Links that show on your Apple Place Card
Buttons like “Menu,” “Reserve,” “Waitlist,” “Pickup,” “Delivery”
Primary actions visible on iPhones and iPads using iOS 17.4 or later
These actions link directly to your brand — not third-party platforms like Uber Eats or OpenTable.
📌 Requirements for Apple Custom Action Links
Requirement | Details |
iOS/iPadOS version | Users must be on iOS/iPadOS 17.4 or later |
Link uniqueness | Each link must be unique (e.g. different URLs for "Order" and "Menu") |
No third-party matches | Your link can’t be a match for a third-party provider's URL |
Apple approval required | Actions are reviewed and go live in up to 3 business days |
One primary CTA per listing | The first link becomes your Primary Action |
🛠️ How to Add or Edit Profile Actions in Mobal
Log in at app.mobal.io
Go to Profiles and choose the profile you want to update
Click “Edit Details”
Scroll to the “Profile Actions” section
Paste your action URLs (e.g., Reservation URL, Order URL, Menu URL)
Click “Save” to apply your changes
✅ Mobal will sync these with Google Business Profile and Apple Business Connect
🧠 Why Use CTAs?
Benefit | What It Means |
📈 More conversions | Turn views into bookings, orders, or visits faster |
🔍 Improved visibility | Enhanced listing presence in Google and Apple search |
🧭 Simplified customer journey | No need to visit your website to take action |
🕒 Save customer time | Faster decisions = better customer experience |
💬 Need Help?
Not sure what links to use or how to structure your CTAs?
👉 Reach out via in-app chat or email [email protected] — we’re here to help you get it right.