Mobal provides performance analytics from various platforms to help you measure how your business is discovered and engaged with online. These insights are grouped into Views (visibility metrics) and Interactions (engagement metrics), and vary slightly by platform.
Views
PAGE_VIEWS_TOTAL: Total number of times your Facebook Page was viewed.
Interactions
PAGE_TOTAL_ACTIONS: The number of actions (e.g. clicks on the call-to-action button, contact info, etc.) people took on your Page.
📖 Learn more: Facebook Graph API: Page Insights
Views
views: Total views of your Instagram profile (IG User).
Interactions
total_interactions: Total engagement actions on your IG User account (likes, comments, shares, etc.).
📖 Learn more: Instagram Graph API: User Insights
🟢 Google (Google Business Profile)
Views
BUSINESS_IMPRESSIONS_DESKTOP_MAPS: How many times your business was seen in Google Maps on desktop.BUSINESS_IMPRESSIONS_DESKTOP_SEARCH: How many times your business appeared in Google Search on desktop.BUSINESS_IMPRESSIONS_MOBILE_MAPS: Same as above, but on mobile Maps.BUSINESS_IMPRESSIONS_MOBILE_SEARCH: Same as above, but on mobile Search.
Interactions
BUSINESS_DIRECTION_REQUESTS: Number of direction requests to your business location.CALL_CLICKS: Number of clicks on the "Call" button.WEBSITE_CLICKS: Number of clicks leading to your website.
📖 Learn more: Google Business Profile Metrics
🍎 Apple Maps
Views
PLACECARD_VIEW: Number of views of your location's Apple Maps place card.
Interactions
PLACECARD_TAP_DIRECTION: Number of taps on the Directions button.PLACECARD_TAP_WEBSITE: Number of taps on the Website button.PLACECARD_TAP_CALL: Number of taps on the Call button.
🖱️ Bing
Interactions only
Bing currently does not provide detailed breakdowns for views. The only metrics surfaced are clicks and interactions, primarily actions like clicks on directions, calls, or website links.
🧭 How to Use These Metrics
Views = Visibility. They help you understand how many people are seeing your business online.
Interactions = Engagement. These tell you how many people are acting on what they see—clicking, calling, or getting directions.