Mobal's analytics are designed to give you a clear overview of how your activity impacts local listings, showing the growth and trends month over month.

The data is intentionally simplified and aggregated to help you see the overall effect of your efforts without getting bogged down in overly granular details. This is not a tool for making in-depth business decisions but for understanding the significance of your online activity.

We believe that it doesn’t matter whether users find you via desktop or mobile—the key is that they find and engage with your listings.

Mobal collects Google impressions from four sources:

For Apple, impressions indicate how many times your place card has been viewed.

Facebook impressions are based on the total number of page views, encompassing both logged-in and logged-out users.

On Instagram, impressions are calculated based on the total number of profile views.

For Bing, impressions are simply the total number of views your Bing location receives.

Google interactions encompass three types of user engagements:

Interactions on Apple are measured by clicks on your place card, which includes:

For Facebook, interactions are captured as total actions on your page, including:

Instagram interactions are focused on metrics that can be easily aggregated across platforms, excluding post-specific data. The metrics include:

Interactions on Bing refer to clicks on various elements of your Bing listing, such as:

Mobal’s analytics aim to provide a comprehensive, platform-agnostic view of your online visibility efforts.

By understanding the types of interactions and impressions across different platforms, you can better see the impact of your local marketing and adjust your strategy accordingly.