Mobal aggregates key analytics across platforms to give you a simple, high-level view of your local performance. Below is a breakdown of what data is collected for each platform.
🔎 Impressions Overview
Platform | What We Track |
- Google Maps (Desktop & Mobile) | |
Apple | - Views of your Apple Maps place card |
- Total page views (logged-in and logged-out users) | |
- Total profile views | |
Bing | - Total listing views on Bing Maps/Search |
🤝 Interactions Overview
Platform | Tracked Interactions |
- Call Clicks | |
Apple | - Direction Clicks |
- Website Clicks | |
- Directions Clicks | |
Bing | - Website Clicks |
🧠 What This Means
Impressions = How often your business was seen
Interactions = How often people engaged with your listing
Aggregated & Simplified = So you can spot trends and impact without needing to be a data analyst
💡 Pro Tip
If impressions are high but interactions are low, consider improving:
Calls to action (e.g., better descriptions, updated offers)
Visuals (especially for platforms like Google and Instagram)
Business info accuracy (address, hours, phone)
Need help reading your analytics or want to explore more advanced views?
Reach out via in-app chat or email us at [email protected] — we’re here to help!