1. Access Your NFC Analytics
Log in to Mobal – Go to Mobal.io and sign in to your account.
Navigate to the Analytics Dashboard – Click on "Analytics" in the left-hand menu.
Select NFC Tracking – Under the tracking options, choose "NFC."
2. Key Metrics to Monitor
Mobal provides several key NFC analytics:
Total Scans – The number of times customers tapped your NFC tag.
Unique Users – How many different individuals interacted with your NFC tag.
Location Insights – Where the NFC taps occurred (if multiple tags are used).
Time & Date Trends – Peak hours and days for NFC interactions.
Conversion Actions – What users did after scanning (e.g., clicked a link, booked a service).
3. Filtering & Exporting Data
Filter by Date Range – Select specific time periods to analyze trends.
Compare Performance – View NFC scan trends over time.
Export Data – Download reports in CSV format for further analysis.
4. Optimizing NFC Performance
Strategic Placement – Ensure NFC tags are in high-traffic areas.
Clear Call-to-Action – Guide users on what to do after tapping.
A/B Testing – Experiment with different messaging and placements.
Monitor & Adjust – Use analytics to refine your NFC strategy.
By tracking NFC analytics on Mobal, you gain valuable insights to enhance customer interactions and drive more conversions.