Measure engagement. Understand foot traffic. Optimize performance.
Tracking NFC (Near Field Communication) analytics in Mobal helps you understand how customers interact with your NFC tags — so you can improve placement, messaging, and overall results.
🧭 1. Access Your NFC Analytics
Step | Action |
✅ Log in | Go to mobal.io and sign in to your account |
✅ Navigate | Click on Review Analytics from the left-hand menu |
✅ Select Tracking Type |
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📊 2. Key Metrics to Monitor
Metric | What It Tells You |
Total Scans | Total number of taps on your NFC tag |
Unique Users | Number of individual users who scanned your NFC tag |
Location Insights | See where each tag was tapped (great for comparing multiple locations) |
Time & Date Trends | Understand peak times for NFC engagement |
Conversion Actions | Track what users did post-scan — e.g., link clicks, form submissions |
🔎 3. Filtering & Exporting Data
Function | How to Use It |
Filter by Date Range | Analyze performance over specific days, weeks, or months |
Compare Time Periods | Spot trends and seasonal patterns |
Export Data | Download your NFC analytics. |
🚀 4. Tips to Optimize NFC Tag Performance
✅ Best Practice | 💡 Why It Works |
Strategic Placement | Place tags in high-traffic or high-engagement zones |
Clear Call-to-Action | Tell users what to do (“Tap here to view today’s offer!”) |
A/B Testing | Try different tag messages or locations and track which performs better |
Review Regularly | Use insights to refine your physical and digital marketing efforts |
📈 Why It Matters
Tracking NFC engagement gives you data you can act on:
See which locations drive the most interactions
Understand when your customers are most engaged
Learn what actions users take after tapping
Use this data to increase conversions and improve ROI
❓ Need Help?
Want help placing NFC tags or reading your analytics?
Chat with us in-app or email [email protected] — we’re here to help!