Linking your Google Business Profile with your Google Merchant Center account is a powerful way to boost your visibility across Google Search, Shopping, and Maps — and helps you manage your business presence more efficiently.
This step-by-step guide walks you through the process and explains why this integration is essential for retail and service-based businesses.
🧭 Why Link the Two?
Benefit | What It Means |
🔍 Enhanced Visibility | Sync your products and business details across all Google surfaces |
📍 Improved Local SEO | Appear more prominently in local search and map results |
🛒 Showcase Products on Google | Display your products directly in search and Shopping tabs |
📈 Access Business Insights | See how users interact with your listings and optimize accordingly |
🔧 Unified Management | Control key business and product info from one place |
✅ Build Trust with Customers | Present consistent, verified info across all Google platforms |
🔧 Step-by-Step: How to Link Google Business Profile with Merchant Center
✅ Step 1: Ensure You Have Both Accounts
Before linking, make sure you have:
A verified Google Business Profile (via Google Business)
An active Google Merchant Center account (via Google Merchant Center)
✅ Step 2: Access Google Merchant Center
Sign in to your Merchant Center account
Click the tools and settings icon in the top-right corner
Under Settings, select Linked accounts
✅ Step 3: Link Your Google Business Profile
Open the “Business Profiles” tab
Click the “+” icon to add a linked profile
Choose Google Business Profile
Follow the prompts to connect your account
🔁 Automatic Linking (if you're already a manager/owner)
If your email is listed as both:
A manager/owner of the Business Profile and
A user or admin in Merchant Center
Then:
Go to Linked Accounts > Business Profiles
Click Link next to your profile
✅ You're done! The accounts will link automatically.
📨 Manual Linking (if you're not the owner)
If you are not yet listed as the Business Profile owner:
In Merchant Center, go to Linked Accounts > Business Profiles
Click the “+” icon under "Business Profile owner & manager"
Enter the email address of the Business Profile owner/manager
Click Send Request
The request will need to be approved by the Business Profile owner.
🏁 After Linking: What Happens Next?
Once your accounts are linked:
Product info can be synced with your Google Business Profile
Local inventory can be shown directly in local search results
You'll get access to additional tools and insights across Google’s ecosystem
💬 Common Questions
Question | Answer |
Do I need to claim my Google Business Profile first? | Yes, the profile must be claimed and verified. |
Can I manage multiple locations? | Yes, you can link multiple Business Profiles to the same Merchant Center. |
What if I don’t see my Business Profile in Merchant Center? | Make sure you’re using the same email for both accounts and that you're listed as a manager. |
🚀 Final Thoughts: A Smart Move for Smart Businesses
Linking your Google Business Profile with Google Merchant Center helps you:
Reach more customers
Maintain accurate listings
Simplify your online business management
Customers are searching. Make sure they find you — and buy from you — with ease.
Need help linking your profile or verifying your account?
Chat with us in-app or email [email protected] — we’ll guide you step-by-step.