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Best Practices for Images and Visuals in Your Google Business Profile

A guide to uploading images and video in the Google Business profile.

Mobal Support avatar
Written by Mobal Support
Updated over a month ago

Adding high-quality visuals to your Google Business Profile significantly boosts visibility and engagement. According to Google, businesses with photos receive:

  • 42% more requests for directions

  • 35% more click-throughs to their websites

  • Are twice as likely to attract interest

Here’s your complete guide to choosing, optimizing, and uploading the right visuals.


📸 What Type of Visual Content to Post

Content Type

What to Include

Storefront & Interior

Showcase your entrance, inside space, seating, and ambiance

Products & Services

Highlight bestsellers, featured services, and displays

Staff in Action

Photos of your team at work — adds personality and trust

Customer Interactions

Happy customers, testimonials, and real-life experiences

Seasonal & Events

New products, holiday décor, sales, or community events


✅ Best Practices for Visuals

Do This

Why It Matters

Use High-Quality Images

Clear, high-resolution photos improve professionalism and engagement

Use Descriptive Filenames

Improves image indexing and SEO (e.g., best-coffee-shop-paris.jpg)

Keep It Authentic

Real photos resonate more than stock photos

Update Regularly

Signals that your business is active and in tune with the season

Show Faces & Activity

Helps users connect emotionally with your business

Use Natural Lighting

Creates a welcoming and polished look without filters


❌ What to Avoid

Don’t Do This

Reason

❌ Use stock images

Appears generic and less trustworthy

❌ Over-edit or over-filter photos

Can mislead or look unprofessional

❌ Include watermarks or ads

Distracts from your business and violates Google's image guidelines

❌ Misrepresent your business

Accuracy is key to trust and avoiding negative feedback

❌ Upload cluttered or unfocused images

Keep it clean and visually understandable


📐 Image Upload Requirements

Parameter

Specification

Format

JPG or PNG

File Size

Between 10 KB and 5 MB

Recommended Resolution

At least 720 x 720 px (square), or 4:3 / 16:9 aspect ratio

Cropping

Use Mobal’s built-in crop tool before uploading

Quality

In focus, well-lit, no excessive filters or edits


🎥 Video Upload Requirements

Parameter

Specification

Max Duration

30 seconds

Max File Size

75 MB

Resolution

720p or higher


📌 Pro Tip: Use the “Media” section in Mobal to upload, crop, reorder, and manage your visuals easily across all your business profiles.


🔐 Compliance Reminder

All photos and videos must follow Google’s content policy.
Avoid anything offensive, misleading, or unrelated to your business.


👇 Final Checklist

✅ Real, high-quality photos
✅ Seasonal or event-specific updates
✅ No stock, ads, or watermarks
✅ Optimized filenames for SEO
✅ Cropped and resized to recommended dimensions


Need help choosing the right visuals or editing them in Mobal?
Reach out to [email protected] or chat with us in-app!

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