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Mobal: Waze

Mobals connection to Waze

Alexander SilΓ©n avatar
Written by Alexander SilΓ©n
Updated over 2 weeks ago

Waze is one of the world’s most popular community-based traffic and navigation apps β€” and a powerful map directory for businesses that want to reach drivers in real time.

Owned by Google and downloaded over 9 million times in 2022, Waze helps users navigate with real-time updates about traffic, road closures, hazards, and nearby businesses.


πŸ“ Why Waze Matters for Your Business

Waze is especially valuable for:

  • Drive-by traffic visibility β€” get discovered by users actively looking for fuel, food, or services while driving

  • Local relevance β€” Waze emphasizes nearby options, making it perfect for businesses targeting their immediate surroundings

  • Google integration β€” Waze pulls verified business data directly from Google Business Profile (GBP)

If your business is listed on Google, you're already on the right path β€” and Mobal makes sure your listing stays optimized.


πŸ”— How Mobal Connects with Waze

Mobal offers a direct connection to Waze through your Google Business Profile.

βœ… Here’s how it works:

  • Waze pulls data from Google Business Profile

  • Mobal pushes data from your Mobal profile β†’ Google Business Profile

  • As a result, your business information on Waze stays accurate, up-to-date, and consistent

There’s no need to manage a separate Waze listing β€” just manage your info in Mobal, and we’ll take care of the rest.


🧠 Why This Is Important

  • Eliminates the need to log in to multiple platforms

  • Ensures consistency across Google Search, Google Maps, and Waze

  • Helps your business appear in driver-relevant search results

  • Keeps your location details accurate in real-time (e.g., hours, closures, re-openings)


πŸ’‘ Summary

Platform

Connection Type

Managed Through Mobal?

Waze

Indirect via Google Business Profile

βœ… Yes


Item

Update via Mobal

Business Name

βœ…

Business Category

βœ…

Logo (*bulk)

βœ…

Website address

βœ…

Address

βœ…

Phone number

βœ…

Email

βœ…

Long Description of Business

βœ…

Short Description of the business

βœ…

Opening hours (*bulk)

βœ…

Special opening hours (*bulk)

βœ…

Additional categories

βœ…

Attributes

βœ…

Posts, offers & events (*bulk) (*AI)

βœ…

Images (*bulk)

βœ…

Service area

βœ…

Customer Reviews (*AI)

βœ…

Need help optimizing your listing for Waze visibility?


Contact us via in-app chat or email [email protected] β€” we’ll make sure your business shows up exactly where it matters.

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