Waze is one of the worldβs most popular community-based traffic and navigation apps β and a powerful map directory for businesses that want to reach drivers in real time.
Owned by Google and downloaded over 9 million times in 2022, Waze helps users navigate with real-time updates about traffic, road closures, hazards, and nearby businesses.
π Why Waze Matters for Your Business
Waze is especially valuable for:
Drive-by traffic visibility β get discovered by users actively looking for fuel, food, or services while driving
Local relevance β Waze emphasizes nearby options, making it perfect for businesses targeting their immediate surroundings
Google integration β Waze pulls verified business data directly from Google Business Profile (GBP)
If your business is listed on Google, you're already on the right path β and Mobal makes sure your listing stays optimized.
π How Mobal Connects with Waze
Mobal offers a direct connection to Waze through your Google Business Profile.
β Hereβs how it works:
Waze pulls data from Google Business Profile
Mobal pushes data from your Mobal profile β Google Business Profile
As a result, your business information on Waze stays accurate, up-to-date, and consistent
Thereβs no need to manage a separate Waze listing β just manage your info in Mobal, and weβll take care of the rest.
π§ Why This Is Important
Eliminates the need to log in to multiple platforms
Ensures consistency across Google Search, Google Maps, and Waze
Helps your business appear in driver-relevant search results
Keeps your location details accurate in real-time (e.g., hours, closures, re-openings)
π‘ Summary
Platform | Connection Type | Managed Through Mobal? |
Waze | Indirect via Google Business Profile | β Yes |
Item | Update via Mobal |
Business Name | β |
Business Category | β |
Logo (*bulk) | β |
Website address | β |
Address | β |
Phone number | β |
β | |
Long Description of Business | β |
Short Description of the business | β |
Opening hours (*bulk) | β |
Special opening hours (*bulk) | β |
Additional categories | β |
Attributes | β |
Posts, offers & events (*bulk) (*AI) | β |
Images (*bulk) | β |
Service area | β |
Customer Reviews (*AI) | β |
Need help optimizing your listing for Waze visibility?
Contact us via in-app chat or email [email protected] β weβll make sure your business shows up exactly where it matters.