Waze is one of the world’s most popular community-based traffic and navigation apps — and a powerful map directory for businesses that want to reach drivers in real time.
Owned by Google and downloaded over 9 million times in 2022, Waze helps users navigate with real-time updates about traffic, road closures, hazards, and nearby businesses.
📍 Why Waze Matters for Your Business
Waze is especially valuable for:
Drive-by traffic visibility — get discovered by users actively looking for fuel, food, or services while driving
Local relevance — Waze emphasizes nearby options, making it perfect for businesses targeting their immediate surroundings
Google integration — Waze pulls verified business data directly from Google Business Profile (GBP)
If your business is listed on Google, you're already on the right path — and Mobal makes sure your listing stays optimized.
🔗 How Mobal Connects with Waze
Mobal offers a direct connection to Waze through your Google Business Profile.
✅ Here’s how it works:
Waze pulls data from Google Business Profile
Mobal pushes data from your Mobal profile → Google Business Profile
As a result, your business information on Waze stays accurate, up-to-date, and consistent
There’s no need to manage a separate Waze listing — just manage your info in Mobal, and we’ll take care of the rest.
🧠 Why This Is Important
Eliminates the need to log in to multiple platforms
Ensures consistency across Google Search, Google Maps, and Waze
Helps your business appear in driver-relevant search results
Keeps your location details accurate in real-time (e.g., hours, closures, re-openings)
💡 Summary
Platform | Connection Type | Managed Through Mobal? |
Waze | Indirect via Google Business Profile | ✅ Yes |
Item | Update via Mobal |
Business Name | ✅ |
Business Category | ✅ |
Logo (*bulk) | ✅ |
Website address | ✅ |
Address | ✅ |
Phone number | ✅ |
✅ | |
Long Description of Business | ✅ |
Short Description of the business | ✅ |
Opening hours (*bulk) | ✅ |
Special opening hours (*bulk) | ✅ |
Additional categories | ✅ |
Attributes | ✅ |
Posts, offers & events (*bulk) (*AI) | ✅ |
Images (*bulk) | ✅ |
Service area | ✅ |
Customer Reviews (*AI) | ✅ |
Need help optimizing your listing for Waze visibility?
Contact us via in-app chat or email [email protected] — we’ll make sure your business shows up exactly where it matters.