While Google leads the global search market, Bing Maps (powered by Microsoft) is still a valuable directory for local businesses — especially for those targeting desktop users or audiences using Microsoft products like Windows, Edge, and Cortana.
With an estimated 8.23% desktop market share in 2023 and millions of users worldwide, Bing offers a strong secondary channel to boost your online visibility.
🔗 Mobal’s Connection to Bing Places
Mobal has a direct API integration with Bing Places, enabling automated updates and consistent business information across Bing Maps and Bing Search.
When your Mobal profile is connected to Bing, your core business information — like name, hours, and location — stays up-to-date without any manual updates on Bing’s platform.
✅ What Mobal Syncs to Bing
Item | Updated via Mobal |
Business Name | ✅ |
Primary Business Category | ✅ |
Website Address | ✅ |
Address | ✅ |
Phone Number | ✅ |
✅ | |
Business Description | ✅ |
Opening Hours (bulk-supported) | ✅ |
Special Hours (bulk-supported) | ✅ |
Store Code | ✅ |
Logo (*bulk) | ✅ |
Images (*bulk) | ✅ |
Menu | — |
Attributes | — |
🔄 Bulk-supported fields allow updates across multiple locations at once.
🌍 How Bing’s Local Ranking Works
Bing ranks local business listings using a combination of three factors:
1. Relevance
How closely your listing matches a user’s search. Providing detailed, accurate info (business type, hours, contact, etc.) improves relevance.
2. Distance
How far the business is from the user’s location or search input.
3. Popularity
Based on “web signals” such as:
Online mentions
Reviews and ratings on platforms like Yelp and TripAdvisor
Website SEO and backlinks
Improving your online presence and consistency across platforms (like through Mobal) strengthens your Bing ranking.
📢 Why You Should Be on Bing Places
📍 Visible on Bing Maps and Bing Search
🆓 Completely free — no cost to appear
📊 Less competition — easier to rank higher
🚀 Boosts local SEO across multiple search engines
🔄 Synced automatically via Mobal — no need for extra logins
📊 Bing in Numbers (2023)
🌐 2.77% of the global search market
🖥️ 8.23% desktop share (compared to Google’s 85.53%)
👥 Used by approximately 1 in 40 internet users
🔄 Summary
Platform | Connection Type | Managed via Mobal |
Bing Maps & Places | Direct API connection | ✅ Yes |
By syncing your Mobal profile with Bing Places, you ensure your business stays discoverable, accurate, and consistent across all major mapping and search platforms.
Need help setting up or connecting your Bing profile?
Reach out to us via in-app chat or at [email protected] — we’re happy to assist!