Posting on Google Business is crucial because it enhances visibility in local searches, keeps customers informed with timely updates, and drives more engagement and traffic to the website and physical location; businesses that post regularly on Google Business see a 50% increase in customer interactions and are twice as likely to be considered reputable (Google).
Creating Impactful Google Business Posts
Navigate to Posts Section: In Mobal, access the section for creating Google Business posts from the profile section and navigate to the “post” tab.
Types of Posts:
What’s New: Share updates or announcements. These posts keep your audience informed and engaged.
Events: Promote events such as workshops, sales, or special activities. Event posts can drive traffic and participation.
Offers: Highlight special deals, discounts, or promotions. Offers can entice customers to choose your business over competitors.
Products: Showcase specific products you want to feature. Product posts can boost the visibility and sales of particular items.
Create a Post:
Title: Write an attention-grabbing and relevant title.
Description: Provide a detailed description, including keywords. Ensure it is engaging and informative.
Call to Action (CTA): Add a CTA button (e.g., "Learn More," "Buy Now," "Sign Up") to encourage user interaction.
Images/Videos: Include appealing images or videos related to the post. Visuals significantly enhance engagement and convey your message more effectively in the search engine.
Schedule Posts: Use the scheduling feature to plan your posts. Regular posting keeps your audience engaged and improves your SEO. Schedule a post by creating a post and then schedule it from the post section. You can schedule posts in bulk.
Leveraging Offers to Boost Engagement
Navigate to Offers Section: In Mobal, create offers in the post sections by creating a new post and marking it as an offer.
Create an Offer:
Title: Craft a compelling title for your offer.
Description: Provide details about the offer, including terms and conditions.
Discount Code: If applicable, include a discount code for customers to use.
Validity Period: Set the start and end dates for the offer.
CTA Button: Add a relevant CTA button to drive conversions.
Track Offer Performance: Use Mobal’s analytics to monitor the success of your offers. Adjust your strategy based on the data to maximize impact.
Impact of Google Business Posts on Brand
Increased Visibility: Regularly updated posts keep your business profile active and relevant, improving its visibility in local search results.
Customer Engagement: Engaging content, offers, and events encourage interaction from potential customers, fostering a connection with your brand.
Brand Awareness: Consistent posting and effective use of offers enhance brand awareness. Customers are more likely to remember and choose a business that actively communicates and engages with them.
Drive Conversions: Targeted posts and offers can drive traffic to your website or physical location, ultimately increasing sales and conversions.