Adding images to Google Business profile is vital as it significantly boosts engagement and credibility; businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites, making them twice as likely to attract customer interest and visits (Google).
Type of content to post in the Google Business Profile
Use High-Quality Images:
Resolution: Ensure all images are high-resolution and clear. Blurry or pixelated images can detract from your brand’s credibility.
Professional Photography: Whenever possible, use professional photography to showcase your stores, products, and services.
Showcase Your Business:
Storefront and Interior: Include images of your storefront, interior spaces, and key areas. This helps potential customers get a feel for your stores environment.
Products and Services: Highlight your key products and services in a visually appealing manner. Show them in use or in well-lit, attractive settings.
Include Staff and Customer Interactions:
Staff Photos: Feature images of your staff at work, which helps personalize your storesand build trust.
Customer Interactions: Capture moments of customer interaction or customer testimonials. This adds authenticity and relatability to your profile.
Regular Updates:
Seasonal and Event Photos: Update your visual content regularly to reflect seasonal changes, special events, or new products in the stores.
Consistent Refresh: Keeping your gallery updated signals that your business is active and thriving.
Optimize for SEO:
Descriptive Filenames: Use descriptive filenames that include relevant keywords before uploading images. For example, “best-italian-restaurant-interior.jpg” is better than “IMG1234.jpg”.
Alt Text: Add alt text to your images with relevant keywords. This improves accessibility and helps with SEO.
What Not to Do
Avoid Stock Photos: Use original images rather than generic stock photos. Authentic images resonate better with customers and build trust.
Don’t Mislead: Ensure that images accurately represent your business, products, and services. Misleading images can lead to negative reviews and loss of trust.
Avoid Over-Editing: While it’s good to enhance your images, avoid excessive editing that makes them look unrealistic or unprofessional.
Keep it Professional: Avoid using images with watermarks, logos of other businesses, or any form of advertisement that looks unprofessional.
Mind the Clutter: Ensure your images are clean and free of unnecessary clutter. A clear, focused image is more appealing than a busy one.
Guidelines for uploading images to Google Business
Format: JPG or PNG
Size: between 10 KB and 5 MB
Recommended resolution: 720px tall, 720px wide (square), or aspect ratio 4:3 or 16:9. (You can crop the picture in Mobal before uploading it by clicking on the cropping icon in the upper corner of the picture)
Quality: In focus and well-lit, with no significant alterations or excessive filter use.
Photos and videos have to be in line with the content policy
Guidelines for uploading videos to Google Business:
Duration: Up to 30 seconds long
File size: Up to 75MB
Resolution: 720p or higher