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How to Upload and Optimize Photos for Your Apple Place Card

How to Upload and Optimize Photos for Your Apple Place Card

All you need to know about photos in your profile on Apple Maps.

Alexander Silén avatar
Written by Alexander Silén
Updated over 2 weeks ago

Your Apple Place Card — also known as your Apple Maps business profile — plays a key role in how customers discover and interact with your business on iOS devices. High-quality photos are a crucial part of that experience, often serving as the first impression customers have before they decide to visit.

🌟 Why Business Photos Matter

Benefit

Why It’s Important

First Impressions

Eye-catching photos can drive interest and set you apart from competitors.

Trust & Credibility

Professional images help build confidence in your brand.

Informative Visuals

Photos give context about your products, space, and atmosphere.


🖼️ Recommended Image Sizes

Photo Type

Min Size

Max Size

Aspect Ratio

Logo

1024 x 1024

4864 x 4864

1:1

Cover Image

1600 x 1040

4864 x 4864

Center crop of 2.5:1 (for Apple Maps)

Location Photos

720 x 960

4864 x 4864

Flexible

Showcase Photos

492 x 492

4864 x 4864

1:1


✅ Photo Guidelines

To present your business in the best possible light, follow these best practices:

  1. Showcase Your Space
    Include clear shots of your storefront, interior, and exterior.

  2. Use High-Quality Images
    Avoid blurry, low-resolution, or poorly lit photos.

  3. Keep Photos Updated
    Regularly refresh your media to reflect the current look of your business.

  4. Provide Variety
    Highlight products, services, staff, and your ambiance.

  5. Stay Authentic
    Avoid over-editing. Use natural, accurate representations of your space.

  6. Avoid Watermarks or Logos
    Apple recommends clean, distraction-free images.

  7. Show Human Interaction
    Consider photos with staff and happy customers to add warmth.

  8. Think Mobile-First
    Ensure your photos are well-cropped and look great on mobile screens.


📤 How to Upload or Update Photos via Mobal

You can easily manage your Apple Place Card photos directly from Mobal.

Step-by-Step:

  1. Claim or Verify Your Business
    Ensure your Apple listing is connected in Mobal.

  2. Access Your Business Profile
    Log in to your Mobal dashboard and select the correct profile.

  3. Go to the Media Section
    Navigate to Profile > Media.

  4. Upload or Update Photos
    Click “Upload Photos” to add new images, or reorder/remove existing ones.

  5. Review and Save
    Double-check that all photos follow guidelines. Save your changes to publish.


💡 Final Tip

Keep your business profile fresh and engaging by regularly updating photos to reflect:

  • Seasonal decor

  • New products or services

  • Renovated spaces

  • Staff highlights or special events


Need help uploading or optimizing your photos?
We’re here for you! Reach out to [email protected] or start a chat in the app.

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