Instagram is one of the most powerful visual platforms for local businesses — and Instagram Local Pages take that a step further by helping users discover businesses, events, and trending spots in their area.
🧭 What Are Instagram Local Pages?
Instagram Local Pages are automatically curated content hubs tied to specific geographic locations — such as a city, neighborhood, or specific venue. They showcase:
Posts and Stories tagged with that location
Top-performing or trending content
Local businesses, cafes, events, and more
These pages offer a great opportunity to increase hyper-local visibility and build a strong community presence on Instagram.
📍 How Instagram Location Pages Work
Instagram doesn’t allow manual location creation inside the Instagram app. Instead:
All Instagram locations are powered by Facebook
A location must first be created or claimed on Facebook
Once it exists on Facebook, it will automatically appear on Instagram for tagging in posts, stories, and reels
🔗 Mobal’s Integration with Instagram (via Facebook)
Mobal has a direct two-way integration with Facebook, which powers Instagram Locations.
✅ What this means:
Mobal pushes business data to Facebook
Facebook syncs that data with Instagram
Changes made in Facebook (via Mobal) also reflect in Instagram’s location system
By managing your business info in Mobal, you ensure your Instagram location tag is accurate, verified, and up-to-date — without having to manage Instagram or Facebook manually.
📌 How to Make the Most of Instagram Local Pages
1. Optimize Location Tagging
Always tag your business location when posting on Instagram. This increases visibility on Instagram Maps and the corresponding Local Page.
2. Use Local Hashtags
Incorporate hashtags tied to your city, neighborhood, or local events (e.g., #HelsinkiEats, #BarcelonaFoodies). This connects you with local users and trends.
3. Promote Local Events
Highlight your involvement in community events, festivals, or promotions — and use their official hashtags to appear in related location feeds.
4. Partner with Local Influencers
Collaborate with local creators, businesses, or micro-influencers to reach new but relevant local audiences.
5. Invest in High-Quality Visuals
Instagram is a visual-first platform. Showcase your space, food, products, and people with clean, engaging photo and video content.
🔄 Summary: How It Works
Feature | Details |
Location Tag on Instagram | Created through a Facebook location |
Managed by Mobal? | ✅ Yes, via Mobal's connection to Facebook |
Sync Type | 🔁 Two-way (Mobal ↔ Facebook → Instagram) |
Why It Matters | Ensures accuracy on Instagram Maps, Local Pages, and business discovery |
Need help getting your Facebook location synced to Instagram?
Message us in-app or email [email protected] — we’ll help get you discovered where your customers are scrolling.