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Mobal: Instagram Local Page

Instagram Local Pages & Mobal: Reaching the Right Audience with the Right Location

Alexander Silén avatar
Written by Alexander Silén
Updated over 2 weeks ago

Instagram is one of the most powerful visual platforms for local businesses — and Instagram Local Pages take that a step further by helping users discover businesses, events, and trending spots in their area.


🧭 What Are Instagram Local Pages?

Instagram Local Pages are automatically curated content hubs tied to specific geographic locations — such as a city, neighborhood, or specific venue. They showcase:

  • Posts and Stories tagged with that location

  • Top-performing or trending content

  • Local businesses, cafes, events, and more

These pages offer a great opportunity to increase hyper-local visibility and build a strong community presence on Instagram.


📍 How Instagram Location Pages Work

Instagram doesn’t allow manual location creation inside the Instagram app. Instead:

  • All Instagram locations are powered by Facebook

  • A location must first be created or claimed on Facebook

  • Once it exists on Facebook, it will automatically appear on Instagram for tagging in posts, stories, and reels


🔗 Mobal’s Integration with Instagram (via Facebook)

Mobal has a direct two-way integration with Facebook, which powers Instagram Locations.

✅ What this means:

  • Mobal pushes business data to Facebook

  • Facebook syncs that data with Instagram

  • Changes made in Facebook (via Mobal) also reflect in Instagram’s location system

By managing your business info in Mobal, you ensure your Instagram location tag is accurate, verified, and up-to-date — without having to manage Instagram or Facebook manually.


📌 How to Make the Most of Instagram Local Pages

1. Optimize Location Tagging

Always tag your business location when posting on Instagram. This increases visibility on Instagram Maps and the corresponding Local Page.

2. Use Local Hashtags

Incorporate hashtags tied to your city, neighborhood, or local events (e.g., #HelsinkiEats, #BarcelonaFoodies). This connects you with local users and trends.

3. Promote Local Events

Highlight your involvement in community events, festivals, or promotions — and use their official hashtags to appear in related location feeds.

4. Partner with Local Influencers

Collaborate with local creators, businesses, or micro-influencers to reach new but relevant local audiences.

5. Invest in High-Quality Visuals

Instagram is a visual-first platform. Showcase your space, food, products, and people with clean, engaging photo and video content.


🔄 Summary: How It Works

Feature

Details

Location Tag on Instagram

Created through a Facebook location

Managed by Mobal?

✅ Yes, via Mobal's connection to Facebook

Sync Type

🔁 Two-way (Mobal ↔ Facebook → Instagram)

Why It Matters

Ensures accuracy on Instagram Maps, Local Pages, and business discovery


Need help getting your Facebook location synced to Instagram?
Message us in-app or email [email protected] — we’ll help get you discovered where your customers are scrolling.

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