While Google Maps is the most widely used navigation platform, Facebook Maps is an increasingly important directory — especially for businesses targeting older audiences or active Facebook users.
With over 3 billion users globally, Facebook remains a powerful platform for connecting with local customers. Through its built-in Facebook Maps functionality, users can discover nearby businesses directly within the Facebook app.
🧭 What is Facebook Maps?
Facebook Maps is a location-based directory built into the Facebook mobile app. It allows users to:
Search for local businesses
View business pages with maps, contact details, and opening hours
Discover places based on recommendations, check-ins, and events
Though not as feature-rich as Google Maps, it plays a key role in community-based discovery, particularly among older demographics who are more engaged on Facebook.
🏪 Facebook Local Business Pages
A Local Business Page is how your business appears on Facebook Maps. It includes:
Business name
Address
Phone number
Website
Opening hours
Photos, posts, and reviews
Customers can "Like" or "Follow" your page to stay updated, and even message you directly through Messenger.
✨ Pro tip: An accurate and verified Facebook page improves trust and discoverability in Facebook Maps and local search.
🔗 Mobal’s Connection with Facebook
Mobal offers a direct integration with Facebook, enabling seamless two-way sync between your business profile in Mobal and your Facebook page.
✅ What the integration does:
Pushes data: Mobal updates your address, phone number, hours, and other key info on Facebook automatically
Receives data: If you make changes in Facebook, Mobal can detect and reflect them in your dashboard
This ensures consistency across your listings and saves you time managing updates manually.
💡 Why It Matters
Reach users who discover businesses via Facebook recommendations
Keep your Facebook listing aligned with Google, Apple, and other platforms
Maintain accuracy without logging into multiple platforms
Need help connecting your Facebook page to Mobal?
Check out our guide: How to Connect to Directories in Mobal or contact us at [email protected] — we’re happy to help!