Your Apple Place Card, also known as your business profile on Apple Maps, is vital in helping potential customers find and engage with your business. One of the key elements of your Place Card is the collection of photos representing your business. This article provides guidelines on what type of photos you should upload to your Apple Place Card to ensure your business is presented in the best light.
Link to Apple's official guidelines: https://support.apple.com/en-gb/guide/apple-business-connect/abcbbe8862ec/web
The Importance of Quality Business Photos
Your business photos are often the first visual impression potential customers have of your establishment. A well-curated set of images can influence their decision to visit your business. Here's why quality business photos matter:
First Impressions: Engaging and visually appealing photos make a positive first impression, attracting more potential customers.
Trust and Credibility: High-quality images showcase your business professionally, building trust with your audience.
Information: Photos provide valuable information about your business, such as your products, services, and ambiance.
Image size recommendations
Photo type | Minimum size | Maximum size | Aspect ratio |
Logo | 1024 x 1024 | 4864 x 4864 | 1:1 |
Cover image | 1600 x 1040 | 4864 x 4864 | Center crop of 2.5:1 (for display in Maps) |
Location photos | 720 x 960 | 4864 x 4864 |
|
Showcase photos | 492 x 492 | 4864 x 4864 | 1:1 |
Guidelines for Uploading Photos
To make the most of your Apple Place Card, follow these guidelines when uploading photos:
1. Showcase Your Business
Include photos highlighting your business's key features, such as the storefront, interior, and exterior.
2. Ensure High Quality
Use high-resolution images that are sharp, well-lit, and in focus. Avoid blurry, pixelated, or low-quality images.
3. Keep it Current
Regularly update your photos to reflect the current state of your business. Outdated photos can lead to customer confusion.
4. Variety is Key
Offer a variety of photos, including images of your products, services, team, and the overall ambiance of your establishment.
5. Be Authentic
Use authentic, unaltered photos that accurately represent your business. Avoid heavy filtering or overly edited images.
6. No Watermarks or Logos
Avoid adding watermarks, logos, or promotional text to your photos, as these can detract from the user experience.
7. People and Interaction
Consider including photos that show interactions between customers and staff. This can help convey a welcoming atmosphere.
8. Mobile Optimization
Remember that many users access Apple Maps on mobile devices, so ensure your photos are mobile-friendly and well-cropped.
How to Upload or Update Business Photos
To upload or update photos for your Apple Place Card (Business Profile), follow these steps:
Claim or Verify Your Business: Ensure you have claimed or verified your business on Apple Maps. You can do this through Mobal.
Access Your Business Profile: Log in to your Mobal account and access your business profile.
Manage Photos: Look for the "Profile Section" and navigate to your business profile's "Media" section. This is where you can add, remove, or update your photos.
Upload Photos: Click the "Upload Photos" to add new images. You can also rearrange the order of existing photos.
Review and Save: Review your photos to ensure they meet the guidelines. Make any necessary adjustments and save your changes.
Remember, your Apple Place Card (Business Profile) is a dynamic tool for attracting customers, and regularly updating your photos can help keep your business profile engaging and relevant.
By following these guidelines and providing a visually appealing representation of your business, you can optimize your Apple Place Card and make a strong impression on potential customers using Apple Maps.