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What type of photos should I upload to my Apple Place Card?
What type of photos should I upload to my Apple Place Card?

All you need to know about images in your profile on Apple Maps.

Mobal Support avatar
Written by Mobal Support
Updated over a week ago

Your Apple Place Card, also known as your business profile on Apple Maps, is vital in helping potential customers find and engage with your business. One of the key elements of your Place Card is the collection of photos representing your business. This article provides guidelines on what type of photos you should upload to your Apple Place Card to ensure your business is presented in the best light.

The Importance of Quality Business Photos

Your business photos are often the first visual impression potential customers have of your establishment. A well-curated set of images can influence their decision to visit your business. Here's why quality business photos matter:

  1. First Impressions: Engaging and visually appealing photos make a positive first impression, attracting more potential customers.

  2. Trust and Credibility: High-quality images showcase your business professionally, building trust with your audience.

  3. Information: Photos provide valuable information about your business, such as your products, services, and ambiance.

Image size recommendations

Photo type

Minimum size

Maximum size

Aspect ratio


1024 x 1024

4864 x 4864


Cover image

1600 x 1040

4864 x 4864

Center crop of 2.5:1 (for display in Maps)

Location photos

720 x 960

4864 x 4864

Showcase photos

492 x 492

4864 x 4864


Guidelines for Uploading Photos

To make the most of your Apple Place Card, follow these guidelines when uploading photos:

1. Showcase Your Business

  • Include photos highlighting your business's key features, such as the storefront, interior, and exterior.

2. Ensure High Quality

  • Use high-resolution images that are sharp, well-lit, and in focus. Avoid blurry, pixelated, or low-quality images.

3. Keep it Current

  • Regularly update your photos to reflect the current state of your business. Outdated photos can lead to customer confusion.

4. Variety is Key

  • Offer a variety of photos, including images of your products, services, team, and the overall ambiance of your establishment.

5. Be Authentic

  • Use authentic, unaltered photos that accurately represent your business. Avoid heavy filtering or overly edited images.

6. No Watermarks or Logos

  • Avoid adding watermarks, logos, or promotional text to your photos, as these can detract from the user experience.

7. People and Interaction

  • Consider including photos that show interactions between customers and staff. This can help convey a welcoming atmosphere.

8. Mobile Optimization

  • Remember that many users access Apple Maps on mobile devices, so ensure your photos are mobile-friendly and well-cropped.

How to Upload or Update Business Photos

To upload or update photos for your Apple Place Card (Business Profile), follow these steps:

  1. Claim or Verify Your Business: Ensure you have claimed or verified your business on Apple Maps. You can do this through Mobal.

  2. Access Your Business Profile: Log in to your Mobal account and access your business profile.

  3. Manage Photos: Look for the "Profile Section" and navigate to your business profile's "Media" section. This is where you can add, remove, or update your photos.

  4. Upload Photos: Click the "Upload Photos" to add new images. You can also rearrange the order of existing photos.

  5. Review and Save: Review your photos to ensure they meet the guidelines. Make any necessary adjustments and save your changes.

Remember, your Apple Place Card (Business Profile) is a dynamic tool for attracting customers, and regularly updating your photos can help keep your business profile engaging and relevant.

By following these guidelines and providing a visually appealing representation of your business, you can optimize your Apple Place Card and make a strong impression on potential customers using Apple Maps.

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