Running paid local ads is a great way to reach more customers near your business. With Mobal, you can easily set up, manage, and optimize local ad campaign, like Google Local Campaigns, all in one place. This guide walks you through each step so you can confidently promote your business.
Why run local ads?
Local ads help you:
Drive foot traffic to your physical location
Get more calls and website visits
Increase brand awareness in your area
Step 1: Access the Ads section in Mobal
Log in to your Mobal account.
From the main dashboard, click Ads in the sidebar.
Select Local Ads to get started.
Step 2: Choose your campaign type
Mobal currently supports local ad campaigns optimized for Google to promote your business profile. These campaigns are designed to automatically show your across Google Search to people near your business.
Click Create New Campaign and select Promote Business Profile.
Step 3: Select a business profile
Pick the Google Business Profile you'd like to promote. This ensures your ad shows accurate business info, like your address and contact details.
Step 4: Choose your website URL
Enter the website URL where you'd like to send people who click on your ad, this could be your main homepage, a booking page, or a special offer.
Step 5: Enter audience details
Choose the geographic area you want to target. You can enter a city, region, or draw a radius around your business location. Select the language your audience speaks to make sure your ad is relevant.
Step 6: Choose logo & media files
Upload your company logo and any additional images or videos. These visuals help your ad stand out and build credibility. Make sure images are high-quality and represent your brand well.
Step 7: Choose a budget for your ads
Set a daily or monthly budget for your campaign. Mobal will provide an estimate of how many people your ad can reach based on this budget.
Step 8: Customize ad creatives
Add headlines and descriptions that will appear in your ad. Use clear, engaging language that encourages local customers to visit or contact you. Preview your ad to see how it will look across different placements.
Step 9: Review and launch
Check all your settings carefully, profile, URL, audience, visuals, budget, and ad text. When you're happy, click Launch Campaign to start running your ad.
Step 10: Monitor and optimize
After launch, track performance in Mobal’s dashboard. Review metrics like impressions, clicks, and store visits. Adjust your creatives, budget, or targeting to improve results.
Important: Ad credits
Mobal Ads work using ad credits. Before you launch your campaign, you’ll need to purchase ad credits in your Mobal account. These credits are used to fund your campaigns and determine how long your ads can run and how many people they can reach.
Tips for optimizing your local ads
Use high-quality images: Clear, inviting visuals perform better.
Test different headlines: See which messages resonate most with local customers.
Adjust targeting if needed: Expand or narrow your area based on where you see the best engagement.
If you need help setting up or managing your local ads, our support team is here for you! You can contact us anytime via the chat or by emailing [email protected].