⚙️ Initial Setup vs Ongoing Syncs
📅 Initial Connection (First-Time Setup)
When you connect a new directory for the first time:
Your data is queued and sent at 8 PM UTC the following day
Some directories require additional pairing or verification time
⚡ Ongoing Edits
After the initial setup, any edits made in Mobal are sent to directories immediately.
The time it takes for updates to appear publicly depends on how quickly each directory processes changes.
⏱️ Sync Timelines by Platform
Here’s what to expect for both initial and ongoing syncs:
Platform | Initial Sync | Ongoing Updates | Notes |
Google Search & Maps | ~1 minute | ~1 minute | No difference between initial or ongoing updates |
Apple Maps, Spotlight & Siri | 2–3 weeks | 1–3 days | ~1 minute if Apple OAuth is enabled or the profile is delegated to Mobal Learn how → |
Bing Maps | 2–3 weeks | 3–14 days | Time may vary based on region and verification status |
Foursquare | ~1 minute | ~1 minute | No difference between initial or ongoing updates |
HERE Maps | 2–3 weeks | 3–7 days | Standard sync times post-verification |
Facebook & Instagram | ~1 minute | ~1 minute | Updates sync quickly once the page is connected |
🧠 Good to Know
You can view your connection status and sync logs in the Connections tab within each profile.
Some platforms (e.g. Apple, Bing) may have longer processing times for first-time data pairing.
The more consistent your business data is, the faster your syncs will be verified and trusted.
Need help connecting or syncing a profile?
We’re here for you — just message us in-app or email [email protected].