If you manage multiple business locations but only have one Facebook page, you’re not alone. Many businesses, especially chains or franchises, choose to centralize their Facebook presence. But is that the best approach for you?
It Depends on Your Goals
Whether using a single Facebook page works well depends on what you're trying to achieve. Here are some key considerations:
Are you trying to update local information (e.g. addresses, opening hours) on Facebook for each location?
If yes, we recommend creating a separate Facebook page per location. This allows each page to reflect accurate local info, display location-specific reviews, and sync effectively with tools like Mobal.
If no, and your focus is mainly on content posting, keeping one page can work fine—as long as the content is relevant to all your locations.
Common Approach Among Mobal Users
Most of our clients who use one page for multiple locations do the following:
Create a separate Mobal Profile and only connect your general Facebook page.
By not connecting this Mobal Profile to any Google Business Profile, you can manage the Facebook-page (make posts and answer reviews) without pushing location-specific data connected to any specific physical location.
Recommendation
If your primary interest is posting to Facebook, and you’re not updating location data (like addresses or opening hours), then managing a single Facebook page can be a practical solution.
However, if location-specific data accuracy is important, especially when syncing with platforms like Mobal or displaying in Facebook’s local search, we strongly recommend creating a separate page per location.
Need help deciding what’s best for your setup? Contact [email protected] and we’ll guide you through the options.